How Aomni Turned 300+ Signups per Event into a Scalable AI-Focused Podcast Funnel

In the AI-powered B2B sales space, smart positioning and scalable demand generation aren’t just nice-to-haves — they’re survival.

For Aomni, a fast-moving startup delivering AI agents for revenue teams, relying on static content and occasional webinars wasn’t enough. Their internal team had expertise, but limited bandwidth. Without a consistent pipeline of qualified leads, growth began to stall.

By partnering with Start Growth Partner, Aomni transformed its webinar strategy into a powerful content and lead-generation engine — achieving 300+ signups per event, faster conversions, and a branded podcast-style funnel that now fuels demand month after month.

About Aomni

Aomni is an AI-first sales intelligence platform that helps B2B teams automate account research and personalize outreach without manual lift. Built by operators and engineers, Aomni’s mission is to supercharge sales teams with instant, actionable insights.

Despite a strong product and vision, their marketing efforts lacked consistency and scale — and they were ready to change that.

“A great alternative to the spray-and-pray approach, delivering a consistent flow of high-quality, targeted leads.”
David Zhang
CEO @Aomni

‍

The Challenge

As a fast-growing SaaS company, Aomni faced three key obstacles:

Inconsistent Demand Generation: Cold outreach and static content weren’t enough to drive qualified interest.

Underused Events: Webinars had potential — but without structure, they weren’t fueling long-term growth.

Limited Internal Capacity: The team lacked time and systems to turn thought leadership into pipeline.

They needed more than just tactics — they needed a full-funnel system.

‍

The Solution: A Strategic Event-Led Funnel

Start Growth Partner developed and executed a recurring virtual event strategy tailored to Aomni’s ICP — SaaS founders, GTM leaders, and sales teams exploring AI adoption.

Each event was fully managed — from planning and promotion to post-event engagement. Our team delivered high-quality content, live virtual experiences, and compelling topics that positioned Aomni as a category leader.

‍

After each event, we:

Delivered instant replays to maximize replay engagement

Created short-form social clips to drive awareness and repurpose value

Embedded lead-capture touchpoints across all content

The result? A branded podcast-style funnel that consistently attracts, educates, and converts high-intent leads.

‍

The Results

300+ Signups Per Event: Consistently attracted qualified attendees aligned with Aomni’s target market

Warmer, Faster Conversions: Prospects who engaged with events moved through the pipeline more quickly

Thought Leadership at Scale: Aomni became recognized as a go-to voice in the AI-for-sales space

Sustainable Growth System: A repeatable, high-impact event funnel — with minimal lift from the internal team

‍

The Outcome

What began as a single event became a sustainable, compounding growth engine. Aomni now has a scalable demand-gen strategy built around value-led content — and a trusted partner in Start Growth Partner to keep it running strong.

Want Results Like These?

Let’s turn your next webinar into a high-converting growth engine.

Book your free strategy session

‍