How companies selling software to other companies can use this funnel to skyrocket their pipeline in 2025 by 200%

In B2B SaaS, building a cutting-edge platform isn’t the challenge — driving qualified enterprise interest is. Recognize App had a best-in-class employee recognition solution, but despite deep integrations and strong customization, they struggled to consistently connect with large buyers in new sectors. That’s where Start Growth Partner stepped in.

About Recognize App

Recognize App is a gamified employee engagement and rewards platform that integrates with Slack, Microsoft Teams, Outlook, and Azure. With features like peer recognition, leaderboards, points systems, surveys, and customizable awards, the platform helps companies foster meaningful recognition at scale.
Recognize serves mid- to large-sized enterprises globally and is trusted by companies aiming to build strong, culture-driven teams.

The Challenge

Despite a robust product and growing adoption, Recognize App faced three major hurdles:

Enterprise Scale Awareness: Deep-pocketed buyers didn’t know Recognize; traffic was limited to mid-market awareness.
Targeted Lead Acquisition : Heavy reliance on inbound marketing and organic integrations wasn’t enough to reach new CEO, CHRO, or HRIS buyers.
Resource Strain:Their internal team lacked bandwidth to run large-scale targeted campaigns in parallel with development.

They needed more than ads—they needed a full-funnel system to consistently engage enterprise decision-makers.

The Solution

Start Growth Partner’s Enterprise Outreach Engine
SGP delivered a full-service go-to-market funnel designed to fill top-of-funnel opportunities with high-value targets.

Core components:

Multi-Channel Outreach
- Personalized email sequences to both cold and warm corporate leads
- Precision LinkedIn outreach targeting HR, culture, and IT leaders
Complementary Retargeting Campaigns
- Ads focused on content-engaged visitors, webinar signups, and product demo inquiries
Conversion-Optimized Digital Assets
- Landing page and form engineering that focused on enterprise credibility and lower friction
Integrated Campaign Management
- SGP acted as an embedded extension of Recognize’s team—handling targeting, content, launches, and performance tracking end-to-end.

“SGP are the best — the best funnel that works for B2B sales.”
— Alex Grande, CEO-Recognize App

The Results ‍

‍200%+ Pipeline Growth

Enterprise-qualified leads doubled within 6 months

50% Increase in Demo Conversions

Better targeting and streamlined landing pages raised conversion from leads to product demonstrations

High-Level Engagement

Meetings booked with VPs, Directors, and CHROs at Fortune 500s

Zero Overhead Burnout

Recognize's internal resources remained focused on product and dev—SGP scaled adoption independently

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The Outcome

Today, Recognize App runs an always-on enterprise demand engine, delivering predictable, high-quality pipeline. With SGP as their growth partner, they now regularly engage senior decision-makers at top-tier enterprises—without stretching their team thin.