How Simpler Media Group Scaled Event Registrations to 5,000+ with High-Intent Enterprise Attendees

July 22, 2025
10min

In B2B media, creating exceptional events isn’t the challenge — getting the right people to show up is.

Simpler Media Group — the powerhouse behind CMSWire and Reworked — already had industry-leading speakers, premium content, and brand authority. But consistently attracting thousands of enterprise decision-makers? That’s where they partnered with Start Growth Partner.

Together, we built a high-performance growth engine — one that now drives 5,000+ registrations per event series, filled with VPs, Directors, and Managers from some of the world’s most respected companies.

About Simpler Media Group

Simpler Media Group (SMG) is a digital B2B media and research company reaching over 5 million professionals annually through CMSWire and Reworked. Their focus spans digital experience, customer success, workplace transformation, and the evolving role of AI in business.

SMG’s events are designed to connect and educate Fortune 1000 leaders — but to scale that impact, they needed a partner who could consistently deliver qualified, enterprise-level audiences.

“The events were already strong. What we needed was a trusted partner who could deliver the audience — without overloading our internal team.”

— Senior Marketing Manager, Simpler Media Group

The Challenge

Even with a strong brand and subscriber base, SMG faced three critical challenges:

Audience Saturation: Internal lists had been overused, and results were flattening.

Scaling Registrations: They needed a dependable way to bring in new, high-intent prospects at scale.

Bandwidth Limits: The internal team didn’t have capacity to manage full-cycle event promotion.

What they needed wasn’t just ad spend — it was a complete audience acquisition system.

The Solution
SGP’s Enterprise-Targeted Promotion Engine

Start Growth Partner deployed a fully-managed event promotion engine — built to attract senior decision-makers aligned with each event's focus.

Each campaign was tailored for maximum relevance and response, including:

Cold and warm email sequences to engage net-new enterprise prospects

Precision LinkedIn targeting to reach VP+, Director+, and Manager-level leaders

Retargeting campaigns for past attendees, readers, and content-engaged contacts

Conversion-optimized landing flows designed to maximize registration rates

SGP became a seamless extension of SMG’s team — powering event growth while freeing up internal resources.

The Results

5,000+ Registrations per Event Series

Across marquee events like DX Summit and EX Leadership Series

Top-Tier Attendees

VPs, Directors, and senior Managers from global enterprises and leading SaaS firms

Consistent Lead Flow

A dependable funnel that stays warm between events — no gaps, no guesswork

Zero Internal Burnout

SMG’s team remained focused on content and experience — while we filled the room

The Outcome

From single webinars to multi-day virtual summits, Simpler Media Group now runs events backed by a scalable, always-on audience engine. With Start Growth Partner driving qualified attendance, SMG continues to grow its influence across the enterprise landscape — without increasing internal load.

Want Your Events Filled with High-Quality Decision-Makers?

Let’s build your custom audience engine.

→ Book a Free Strategy Session

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